Why
Industry runs on email.
ERPs structured the inside of firms. EDI structured the seams between giants. Everyone else coordinates by hand-typed email.
Email is the operating protocol of the industrial economy.
ERPs put structure inside the firm. EDI put structure between giants. The other 99% of industrial firms — suppliers, MROs, forwarders, mid-size manufacturers — coordinate by hand-typed email. Every RFQ, every PO, every shipment and warranty claim crosses a firm boundary as free text that a human must read, interpret and re-key.
That is a throughput tax on the entire industrial base.
A grounded aircraft usually isn't waiting on a part being made — it's waiting on emails being read. Quotes take days because inboxes are archaeology: scroll, search, re-read, re-type.
Email won. So we upgrade the endpoints.
We don't replace the protocol. Homarjo makes an inbox machine-legible: triage, extraction, a drafted reply. Value for a single firm, on day one, with the inbox it already has.
The operating system emerges from the network.
When both ends of a supply chain run Homarjo, the same emails will begin to carry structure — RFQ → quote → PO → status as data instead of prose. No migration, no consortium standard, no rip-and-replace. That is our direction, as the network grows.
Why it matters now.
Reindustrialization isn't only new factories. It's making the existing industrial web move faster. Raising email throughput is raising industrial throughput.
Why aerospace first.
Nowhere is a slow email more expensive: an aircraft on ground bleeds money by the hour. The supply chains are dense, multilingual and SME-heavy, the compliance paperwork relentless. And the pattern — quote, order, status, claim — is universal across procurement, manufacturing and logistics. The beachhead generalizes.
An interactive picture
Watch the network effect.
A toy supply chain. Tap a firm to give it Homarjo. When both ends of a link run it, the same emails move as structured data.
The ladder
Where this goes
Triage for one firm
Classification, AOG urgency, extraction, drafted replies, click-in pricing — in production, on a real support inbox.
Deeper answers
Sending from the app, order-status answers from ERP data, scanned documents.
Firm-to-firm coordination
What we're building toward: RFQ → quote → PO → status moving between firms as structured data.
The vision is long. The pilot is thirty days.
Start where the value is today: your own inbox, triaged.